PinnAfrica started trading in 1997 as a Life and Short Term insurance company – PinnAfrica Life Limited and PinnAfrica Insurance Underwriting Managers (Pty) Ltd as a wholly owned subsidiary of UK based Pinnacle Insurance plc and ultimately part of the French based BNP Paribas Group of Companies.
From the start PinnAfrica has specialized in consumer credit insurance, building a profitable portfolio of business with our partners through our core competence of innovative product development and world class processing and administration solutions, with a partnership approach in everything we do – principles we still carry through in our business today.
In 2004 the Company rebranded to Cardif Pinnacle, in line with the international brand requirements of the parent company’s insurance subsidiaries. This brand was used until 2009.
On 01 April 2009, the Company was bought by local insurer Lombard Insurance Company Limited. Following the acquisition, the business of the two Short Term insurance licenses were combined in Lombard Insurance, and the Life license was rebranded to Lombard Life Limited.
The Executive Management of PinnAfrica purchased the company from Lomvest, on the 01st of July 2013. PinnAfrica now underwrites its products through a cell captive with GuardRisk Insurance Limited.
PinnAfrica Insurance Underwriting Managers (Pty) Ltd continues to be a specialist consumer credit protection insurance underwriter, administrating business on behalf of Lombard Insurance Company Limited and Lombard Life Limited, and various GuardRisk Cell Captives.